The Oahu Visitors Bureau named Catherine Orlans destination manager, a new position created recently as the state tourism agency shifts focus to better balance destination marketing with its management efforts.
The Hawaii Tourism Authority has recently published Destination Management Action Plans (DMAP) for each county that were developed by committees drawn from a range of community members from different fields and areas.
As destination manager Orlans will be responsible for the implementation and oversight of Oahu’s Destination Management Action Plan in addition to Oahu’s Community Enrichment Program.
“Catherine will serve an important role in moving the Oahu DMAP actions forward, further empowering residents to have a voice in tourism’s future,” Caroline Anderson, director of planning for the Hawaii Tourism Authority said in a statement. “The vision of the Oahu DMAP emphasizes collaboration for a visitor industry that is rooted in malama in which the island will be abundant and resilient and our residents and visitors will have respect for each other and our environment.”
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Each DMAP identifies areas of need and actionable solutions for enhancing the residents’ quality of life as well as improving the visitor experience.
Orlans’ role includes leading meetings and discussions with organizations and agencies involved in the plan as well as engaging with the wider community on activities and updates. She is also responsible for tracking and reporting progress on the plan’s action items and managing associated budgets and expenses.
Orlans’ background includes experience in the hospitality industry; sales and marketing; and sustainability. Most recently she served as a program coordinator with Honeywell, where she worked as a subject matter expert for water and energy utility conservation programs. Orlans has also previously worked as an assistant revenue manager at the Ala Moana Hotel by Mantra and as an account executive at the Trump International Hotel Waikiki.
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