Most underrated holiday destination for July 2023 is ‘fascinating’ hotspot

A recent study by revealed the best holiday destination for each month of the year.

The travel experts took into consideration various factors including the weather, the average hours of sunshine and costs of accommodation, food and transportation to determine which location offers the best conditions for a holiday.

The beautiful city of Medellin, in Colombia, was named the best holiday for July 2023 and one of the most underrated spots in the world.

In July, the city “endures its low season, likely due to the volume of rainier days”. The experts said, however, that “as a tropical destination this is expected” and the city still enjoys highs of up to 27.6C.

The average daily costs are “incredibly low” at just $56 (£43) so tourists can enjoy everything the city has on offer “without worrying about spending a fortune”.

READ MORE: Popular holiday destination in Spain could introduce new tourist tax

Jonathan Merry, CEO of, commented on the destination saying: “It’s clear that every continent has its draws, and while it’s easy to fall into a rut of visiting the more traditional holiday resorts every year, this list opens up so many more possibilities.

“People may not in the past have considered Medellin in Colombia due to its chequered history, but the city has spent decades repairing itself, and the country now attracts millions of tourists from around the world who are drawn to its pristine rainforests and beaches.”

On Tripadvisor, hundreds of visitors recommended the Metrocable in Medellin, a gondola lift that links the city centre with the surrounding hillside communities.

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One explained: “We visited an area up on the hills which was fascinating.” Another one said: “This was a terrific experience with excellent views. Be aware that you must have local currency in order to buy tickets.”

The best holiday destination for August, according to the travel gurus, is Rio de Janeiro, in Brazil.

They explained why: “Whilst many countries in August are experiencing their prime weather, with beaches filled from coast to coast, no beach can quite outdo those in Brazil.

“The city’s most famous beach Copacabana is the perfect setting for tourists with a stunning backdrop of Sugarloaf Mountain.”

Although it is not summer in Rio de Janeiro in August, temperatures are around 25.6C making it a perfect option for European travellers.

Best holiday destination for each month:

  • August – Rio de Janeiro
  • September – Paris
  • October – Barcelona
  • November – Sydney
  • December – Dubai

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